Resources

More about 3D visualisation & market trends

Interested in a deep dive in 3D product images, animation, Augmented Reality or Virtual Reality? Discover helpful and interesting articles here.

Jan Viohl, Head of Growth at RenderThat
News
3
min. reading time

RenderThat makes Jan Viohl Head of Growth

Another step for RenderThat to become a technology company
3D scanner pointing at a 3d point cloud of geographical area
Market Trends
8
min. reading time

3D scanning and 3D modeling: two processes with different strengths

What is behind 3D modeling and 3D scanning? What are the differences and connections?
A can of paint in turquoise - staged as a packshot
Best Practices
7
min. reading time

3D Packshots - easy scalable display of products and packaging

3D Packshots from RenderThat are the alternative to packshot photography - simple and efficient. With many unexpected advantages.
Women shoes as 360 degree product image
Best Practices
15
min. reading time

360 degree product images - advantages, disadvantages, costs and alternatives

360 degree product images are a popular content format due to their relative ease of creation. But does it always make sense?
Laptop shows collage of images in different file formats
Best Practices
12
min. reading time

The common file formats for images at a glance: Advantages, disadvantages and benefits

The file formats for images have significant differences. If you know them, you can get the most out of your images. An overview.
Photography versus 3D rendering - DSLR camera next to laptop with 3D program
Best Practices
15
min. reading time

3D product visualization or product photography

Photography and 3D visualization are basically not opponents. When one or the other makes sense, you can find out here.
3D animation of a protein - engine of a protein
Best Practices
5
min. reading time

7 Industries - 7 Applications for 3D Best Practices

What's possible with 3D? These 7 examples show only a small part of the possibilities and make you want to know more.
Black gray gallery with image formats
Best Practices
9
min. reading time

How the WebP image format helps optimize product images for websites

The innovative WebP image format offers excellent compression and quality compared to other image formats, such as JPEG and PNG.
One green three dimensional box in the middle of many gray and black boxes
Best Practices
3
min. reading time

How to choose the right 3D agency for my company

Learn the 10 most important features to compare 3D agencies and choose the right 3D agency for your business.
3D product visualisation of a black headphone and next to it its 3D model in green lines
Best Practices
12
min. reading time

Why my company should switch to 3D product photography now

Many product marketing teams nowadays exchange classic product photography for 3D product photography - without shooting and retouching
RenderThat's Director Finance, Mikro Eßer
News
3
min. reading time

Mirko Esser becomes the new Director of Finance at RenderThat

Here to build up the finance department and play a decisive role in shaping the transformation of the 3D agency.
Doepke's website in a desktop screen with one hand
Case Studies
5
min. reading time

How Doepke solves the digitalization of the product portfolio faster and more innovatively with 3D production

Doepke relies on numerous advantages of modern 3D product visualisation with Computer Generated Imagery (CGI).
ANKER online store with product configurator within a desktop screen
Case Studies
7
min. reading time

How ANKER enhances their customer experience in their online store with a digital 3D product configurator

ANKER optimises its conversion rate with smart 3D product visualisation and 3D production of product images for their online store.
Grey red shoe with with green lines
News
6
min. reading time

The potential of CGI in e-commerce

Instead of classically produced photos, many e-commerce companies already rely extensively on digitally generated images and visualisations.
Crystal glasses in a showcase
Market Trends
5
min. reading time

Get product images for online shops faster with CGI

Digitally created product images occupy a high position in successful online stores.
2 white gold porcelain bowls in a transparent glass case
Market Trends
5
min. reading time

Why CGI will replace traditional product photography

Why are more and more companies turning to renderings and where is the CGI trend heading?

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A person scanning a white gym shoe