The digital twin - the engine of efficient product visualisation

The production of each digital twin begins with modeling. At the start of the project, customers provide us with information such as CAD (computer-aided design) files, samples and product dimensions or photo references. Based on this, our team creates your product as a geometric digital model. We can take various 3D data from production as a basis or start completely from scratch.

After the shape of the product has been defined, the surface of the 3D model is given its shape. Colour and material must be assigned correctly to enable a photorealistic product representation. This is done through detailed scans of product samples or materials in our digital lab.

Your product is now placed in a 3D scene. Depending on your wishes, this can be an outdoor scene, a room with furniture or an empty room, for example, if the product is to be presented as a cutout. The setting can therefore be of varying complexity.

Light sources are now defined in the 3D scene that will make your product look photorealistic. These light sources in combination with previously defined properties of the elements will ultimately define the finished image. Reflections and shadows play an important role in the creation of photorealistic visualizations and create deceptively real product representations.

In the final step, all elements come together and the software calculates the final 3D rendering. Geometric structures, surfaces and light are calculated together and the desired scene is output as a final format (e.g. a product image).