3D visualization as the most efficient alternative of product photography
Replace product photography with modern 3D product visualization that sets up your marketing more efficiently.
Large companies have been relying on this innovative method for years:
3D visualization: More variety. Less effort.
With 3D product visualization, your product is digitized in shape, color and surface and recreated as a 3D model in a virtual space. Instead of repeatedly staging, lighting and photographing products, you get:
Product clipping
Nowadays, customers in online stores want to view at least 6 images of a product from different perspectives. Cover all customer needs easily and quickly with 3D visualization.
Interiors and milieus
To demonstrate your products to customers in an authentic application, we help you create the ideal visualization in a deceptively real environment. Without technical hurdles or compromises in storytelling.
Exteriors
Any set-up or crazy scenario, no matter how complex, can be effortlessly created virtually and permanently. You get the product visualization of your dreams, but much cheaper, faster and more flexible than with classic methods.
Interactive 360° product images
3D visualizations are also the perfect companions for creating complete product views using 360° product images or Augmented Reality models for 3D viewers of products.
The advantages of modern 3D visualization
Switching from classic product photography to 3D product visualization works easily and quickly. Thanks to our expert team, you can get beautiful product images in no time without IT or 3D knowledge.
Cost-effective and scalable image production
Dramatically reduce the cost and duration of your image production, especially for similar products (color, labeling, etc.). Error-free product variants and further perspectives can be created within a very short time.
Easily and quickly customizable image formats
Complicated product visualizations and lifestyle scenes can be easily implemented. All product variations are generated from a single 3D model, while parameters such as color, size or material remain adjustable.
Versatile use for all product portfolios
Use 3D visualizations for all products, no matter how big, bulky or fragile the item. Even new e-commerce formats like 360° product images or Augmented Reality models can be produced easily.
3D product visualization vs. classic methods of product photography
Traditional product photo shoots are complex and expensive. Virtual 3D product photography eliminates cumbersome factors like transportation, studio rental, staging, lighting or post-production. This allows you to have photorealistic product images created from any angle at a fraction of the cost.
Classic product photography
3D product visualization
3D product visualization at the highest level
"Since 2017, RenderThat has been partnering with us to support faster content production with reduced logistics at more attractive prices. The quality of the 3D renderings is top notch and you can't tell the difference from real photos."
"Being able to use product clippings with excellent quality and cool perspectives even before the actual sale means a clear budget and time saving in marketing for us. RenderThat accompanies us with full commitment and a helpful, competent team."
"In the past, when it came to product adjustments, everything had to be photographed again, which was extremely inflexible, time-consuming and costly. Today, with 3D visualizations at RenderThat, we've found a super solution to get photorealistic imagery quickly and flexibly."
How our 3D product visualisation works
Our projects typically go through the following three steps before we deliver the intended formats.
1. Collecting the references
2. Creating the digital 3D model
3. Production of the desired formats
Contact our team
Let us consult you today and help you with your next visual challenge.
